My passion is uncovering users’ needs, discovering their aspirations – then designing products that balance the two
I enjoy the challenge of pairing a design goal with the right engagement strategy to unlock meaningful user insights.
In my previous roles as both project manager and project architect, I helped define the relevant user groups and led those groups through workshops and surveys designed for their unique needs.
The Unique Perspective I Bring to Your Design Team
STRATEGIC VIEWPOINT
I give clients a glimpse into their potential future and reveal opportunities to achieve their broader objectives, while honoring the smallest details of their users’ experience.
Goal Discovery
I am adept at evaluating complex dynamics and guiding stakeholders through evaluation of potential options to narrow a project’s focus and drive the largest user impact.
BOUNDLESS CURIOSITY
I draw inspiration from a wide range of sources, often developing new skills to expand my creative possibilities, or to improve a design process in service of users.
Business Acumen
I bring years of filtering design goals through the realities of a project’s business lens, and helping clients, design teams and stakeholders evaluate and implement their options.
I explore new technologies to expand my creative opportunities
At heart, I am a creator in search of new ways to express an idea. I tackle projects at the intersection of curiosity, passion and expertise.
For the past 25 years, I’ve explored new tools and media to improve presentations, streamline workflows, and enhance outputs. An embrace of new technologies is core to my process.
I am most excited to integrate online services and AI to build tools and workflows that automate tasks without limiting opportunities for designer input.
Anticipating user needs and checking assumptions
I bring products to life using research as guidance when design goals meet technical hurdles
I ensure that the collaboration between designers, users and the teams building the product all continue in earnest through its final execution and delivery.
Insightful, creative solutions in a project’s final stages can yield great dividends if they are balanced with the near- and long-term impact to the users.
I look for opportunities to hold workshops and presentations in a project’s final stages for these important course-corrections.